In the UK, the ingredients used are as listed: Sugar, Gum Base, Glucose Syrup, Flavourings, Humectant (Glycerol), Emulsifier (Soybean Lecithin), Sweeteners (Acesulfame K, Sucralose), Antioxidant (BHA).

When William Wrigley Jr. started his new business in Chicago, he began by selling his father's Scouring Soap, which he would entice customers to purchase by adding a free gift of baking powder.

[8] When the brand first entered the market, it was packaged simply, with a plain wrapper and "JUICY FRUIT" in red, thin block letters.

[9] Juicy Fruit was taken off of the civilian market temporarily during World War II because of ingredient shortages and the demand for the gum to be included in C-rations.

[9] The bright yellow background remained into the 21st century, with variations since 2002 turning the arrowhead like chevrons into the corners of an elongated smile under the brand name.

[citation needed] Alongside other famous flavors like Wrigley's Spearmint, Juicy Fruit was discontinued in Germany and Austria in 2022.