[1][2] It experienced its greatest popularity in the early 1990s, due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general).
[3] At the peak of its popularity, over 1 million containers for Bubble Tape were being manufactured a week.
[4] Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck.
The container functions much like a tape dispenser, although the top half can be removed or broken off.
Most flavors are those available from the regular Hubba Bubba chewing gum line: