Eclipse (breath freshener)

In late 2007, the American Dental Association awarded its seal of approval to Eclipse sugarfree gum.

Wrigley's product website for Eclipse describes the ingredient as Magnolia bark extract (MBE), which has its origins in traditional Chinese medicine.

In lab tests, MBE is said to have killed almost all oral bacteria, including the types that cause bad breath and cavities.

On opening the box the tagline "powerful fresh breath" is revealed, printed on a raised metal plate on the inner surface of the lid.

Mars has launched the Fresh Futures program in Australia to support India’s mint growing communities[2] to become more sustainable.

According to the manufacturer, Fresh Futures aims to advance plant science and invest in mint farmers and their communities in Uttar Pradesh to ensure their crops “thrive for generations”.

Eclipse mints are sold in the United States, Malaysia, Australia, New Zealand, Singapore, Latvia, Taiwan, South Korea and Hong Kong under the name Eclipse mints; in Australia, they were previously sold under the name Airwaves.

The Australian and New Zealand products contains a French translation on the outer wrapper, even though it is not an official language of either country.

In Taiwan, Eclipse mints are sold with Chinese name "Yi Koh Shu" (易口舒) printed on the tin box.

In partnership with Chinese Stomatological Association in 2012, Excel released the first dental health app in China; Ai Ya Qing Song Xue (爱牙轻松学), developed by FabriQate.