Bounty is an American brand of paper towel that is manufactured by Procter & Gamble (P&G) in the United States, it was introduced in 1965.

While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency.

[1] In 1982, P&G Senior Inventor Paul Trokhan developed a proprietary technology that enhanced Bounty's absorbency by creating micro-regions within the towel focused on different attributes like strength and softness.

[2] From the 1960s to the 1990s, veteran character actress Nancy Walker appeared in a long-running series of popular commercials in the US, in which Walker played Rosie, a waitress in a diner, who used Bounty to clean up spills made by the diner's patrons and demonstrating its better absorption, compared to other brands.

[3] In the UK, they had a campaign featuring 2 large, stubbly men wearing wigs and dresses referred to as Brenda and Audrey performing household tasks that require a paper towel and comparing them to other products.