Cacolac is a milk-based drink created in 1954 in Bordeaux, France, by the Lanneluc and Lauseig families.
It employs twenty-eight people, and the manufacturing plant has been located in Léognan, in the Gironde department in Aquitaine since 2000.
Contrary to popular belief, Cacolac is simply chocolate milk, although it has a different flavor to it.
In fact, the puppet footballer Jean-Pierre Papin of Les Guignols was presented as a big fan of the drink.
Danone had tried to market the fresh version of the drink by investing heavily in advertising campaigns, but had little success.