Banania

At the outset of World War I, the popularity of the colonial troops at the time led to the replacement of the West Indian in 1915, by the now more familiar jolly Senegalese infantry man enjoying Banania.

[1] Pierre Lardet took it upon himself to distribute the product to the Army, using the line pour nos soldats la nourriture abondante qui se conserve sous le moindre volume possible ("for our soldiers: abundant nourishment that stores while taking up the least space possible").

[citation needed] The brand's yellow background underlines the banana ingredient, and the Senegalese infantryman's red and blue uniform make up the other two main colours.

[citation needed] This brand of chocolate drink is recognized by its trademark the 'bonhomme Banania': a black man wearing a fez.

[1] Some French black people connect this stereotype with aggressive colonialist policy in Africa of the global group Unilever, the former owner of the brand.