Choc-Ola

After Moxie, Choc-Ola was owned by various companies, the last of which was Dr Pepper Snapple Group in 2009, which retired the product.

[1] In early 2010, Dan Iaria, the owner of the Rock-Cola '50s Café in Indianapolis secured the trademark and began selling Choc-Ola again.

On March 21, 2011, it was announced that an agreement was made with Prairie Farms to produce and distribute Choc-Ola through South Bend, Indiana-based Martin's Super Markets, a regional 21-store chain.

[3] In 1978, Pete Rose, a well-known sports figure of his era, contacted Choc-Ola in an attempt to partner with them.

It was assumed that his popularity at the time would make a Rose-endorsed beverage a successful business venture.