Designed by Ronnie Tallon of Michael Scott and Partners, it was described by the journalist Frank McDonald as "way ahead of anything else in Ireland at the time".

Carrolls remains an Irish company with deep connections to hundreds of retirees and nearly 40 staff based in their Dublin offices.

PJ Carroll comes under the definition of [6] Tobacco Industry as set out by the FCTC, but the FCTC does not prohibit engagement between tobacco companies and public representatives, but puts in place strict rules relating to transparency.

Of international brands, Carroll's manufactured Rothmans and Dunhill and distributed Winfield, and Lucky Strike[citation needed] Carroll's was a major sponsor of sport in Ireland until restrictions were imposed on tobacco advertising.

The company had naming rights over the GAA All Stars Awards (1971–78);[7] and Irish showjumping horses of the 1970s and 80s, such as "Carroll's Boomerang".