Charmin (/ˈʃɑːrmɪn/ SHAR-min) is an American brand of toilet paper that was launched in 1928, and it is currently owned by Procter & Gamble.

[3] Originally, the manufacturer wanted to emphasize the product's softness, but did not know how to convey the idea of that physical sensation on television.

The country song "Don't Squeeze My Sharmon", which was a minor hit for Charlie Walker in 1967, was inspired by the ad campaign for Charmin.

[8] In advertisements, Mr. Whipple was eventually replaced with "The Charmin Bear", created by D'Arcy Masius Benton & Bowles in Britain and introduced to the United States in 2000.

[23] By November 2019, NRDC claimed that 201,000 people had signed its petition to Procter & Gamble asking the company to change its practices.