Its first foray into soft drinks came in 1964 with the purchase of Coca-Cola Bottlers (Perth), and the company was listed on the Australian Stock Exchange in 1972.

[4] In the same year Amatil ceased its involvement in cigarette manufacturing with the sale of its WD & HO Wills division to British American Tobacco.

Expansion into Asia continued, though Filipino bottling was eventually sold to San Miguel Brewery and parent The Coca-Cola Company.

At the time of the sale, Amatil's group managing director was Alison Watkins, and the board chairman was Ilana Atlas.

[8] In 2013, Coca-Cola Amatil joined with Schweppes and Lion in a legal challenge against the Northern Territory Government's 'Cash for Containers' recycling scheme arguing it breached Australia's Mutual Recognition Act 1992.

[16][17][18] Coca-Cola Amatil argued that the Cash for Containers scheme was ineffective and costly suggesting a "National Bin Network"[19] as an alternative solution.

[20] Organisations such as Keep Australia Beautiful and the Boomerang Alliance supported the initiative as an addition to Cash for Containers, but argued that if used alone it would make a comparatively insignificant difference to recycling rates.