[1] The flavors use non-traditional branding designed to appeal to younger consumers, and a focus on digital marketing and augmented reality experiences.

[7] Coca-Cola Zero Sugar Byte, a "gaming-inspired" flavor "born in the metaverse", was launched in April 2022 and sold exclusively online.

[11] Coca-Cola Dreamworld was launched in August 2022 and was described as tapping into "Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like.

"[12] Coca-Cola Zero Sugar Soul Blast was launched exclusively in Japan, China, and Taiwan in October 2022 alongside Bleach: Thousand-Year Blood War.

Coca-Cola Happy Tears Zero Sugar launched on February 17, 2024, exclusively on the TikTok Shop in USA and Great Britain to celebrate Random Acts of Kindness Day.