The company was founded in 1926 by Armenian-American David Der Hairabedian of Fresno, California.
[1] Der Hairabedian first roasted sunflower seeds in his grocery store and packaged them in individual servings for a nickel.
Eventually, his two sons, Ara and Aram, joined him in marketing the seeds to other retailers.
Conagra Brands acquired David & Sons from Nestle USA in December 2001.
Be Happy!”(slogan) message to youth baseball and softball players ages 5 to 18 nationwide.