[2] They are marketed as healthy treats for children, with its calcium content often being emphasized.

Snack Pack appears in the movie Billy Madison as it is the title character's favorite dessert.

In episode 16 of season 3 That '70s Show, Kitty Forman gives Fez and Hyde a pair of Snack Packs.

[2] In Episode 14 of Season 2 of How I Met Your Mother, Marshal demands a Snack Pack from a child in Lily's kindergarten class after spraying his pants with juice for blackmailing him with the Super Bowl results.

In Episode 8 of Season 1 of the Netflix series Stranger Things (Chapter 8: The Upside Down), Dustin and Lucas raid the school cafeteria for a hidden stash of chocolate Snack Packs.