[7] Kid Cuisine relies on advertising with TV and movie characters, including The Avengers, Frozen, and SpongeBob SquarePants; the company also had a "Hello Kitty" chicken nugget dinner.

[3] Most Kid Cuisine meals have been attested historically to be composed of three or four foods, including some with desserts like cakes, smoothies, cookies, brownies, and pudding, which has color-changing sprinkles.

The other foods included are burgers, french fries, tacos, quesadillas, hot dogs, corn dogs, chicken nuggets and drumsticks, macaroni and cheese, fish sticks, pizza, vegetables such as corn, fruit snacks, spaghetti, and occasionally breakfast foods like pancakes, sausages, berry toppings and tater tots as well as fruit cups.

By 2010, such foods were increasingly questioned as the obesity epidemic took center stage, and Conagra developed a new marketing technique to keep convincing mothers to buy these products for their children.

But "good reasons" to say "yes" were, according to Siegel, very weak, and included assurances about some of the meals containing minerals and vitamins, and "minor nutritional tweaks" like using whole grain flour for the breading of chicken nuggets.