[5] Ron Doggett moved to Raleigh in 1969 as he was named corporate controller of the newly formed entity, and was later the company's Vice President of Finance.

[7][8] The product Levis created is different from the one produced since the 1990s, with Lon Adams (1925–2020)[9] developing the current Slim Jim recipe while working for Goodmark.

[13] The advertising campaign was developed at North Castle Partners in Greenwich, Connecticut, by Tom Leland and Roger Martensen, under the creative direction of Hal Rosen.

[15] From 1993 to 2000, advertising for the product heavily featured professional wrestler "Macho Man" Randy Savage, who served as spokesperson.

The campaign not only boosted overall sales but also raised Slim Jim’s profile among teenage male consumers, a demographic that remains at the heart of its following to this day.

In 2005, Slim Jim advertising featured the Fairy Snapmother, described in a Conagra press release as "a character resembling a tattooed rocker with wings – and a familiar MTV-type of humor young males enjoy.

As of 2012, the company uses social media as a method of advertisement, using internet humour and memes to gain popularity online, creating an unofficial slogan of “Long Boi Gang” (referring to the snack itself).

[citation needed] Slim Jim sponsored Bobby Labonte and David Green when they won the NASCAR Busch Series championship in 1991 and 1994, respectively.

A 2009 Wired article listed some of the ingredients as beef, mechanically separated chicken, lactic acid starter culture, dextrose, salt, sodium nitrite, and hydrolyzed soy.