Daz is a laundry detergent on the market in the United Kingdom and Ireland.
Aggressively marketed, it is associated in popular culture with the "Daz Doorstep Challenge" series of commercials,[3] which saw various 'hosts' including Danny Baker, Shane Richie and Michael Barrymore surprising house occupiers by asking them to put Daz to the test against a rival detergent.
The advert was spoofed by Dom Joly in the British sketch series Trigger Happy TV and in a John Smith's advertising campaign featuring Peter Kay.
From 2002 to 2019, Daz began a series of soap opera style adverts called Cleaner Close.
Soap stars or ex-soap stars to have appeared in Cleaner Close include: Michelle Collins (Cindy Beale in EastEnders, Stella Price in Coronation Street), Alison King (Carla Connor in Coronation Street), Chris O'Dowd (Brendan Davenport in The Clinic), Jennifer Ellison (Emily Shadwick in Brookside) and Julie Goodyear (Bet Lynch in Coronation Street).