Designated driver

In order to encourage these arrangements, some bar, restaurant and nightclub proprietors will offer free or reduced-price soft drinks to designated drivers.

The program was accepted readily and supported by the police, Mothers Against Drunk Driving, the hospitality industry and the public.

The program was heavily promoted by Hiram Walker's president Doug Young and the company's PR agency Marshall Fenn Limited led by David Butler.

With heavy involvement by television networks and Hollywood studios, the campaign popularized the concept through public service announcements, as well as the encouragement of drunk driving prevention messages and designated driver references in popular television programs,[2] such as Cheers, L.A. Law, and The Cosby Show.

Based on several polls indicating an increase in designated driving practices since the start of the initiative, the campaign is credited as a contributing factor to the decline in alcohol-related traffic fatalities between 1988 and 1994.

[6] Often, there is a failure of those groups to designate the driver prior to making travel arrangements and arrive in separate vehicles.

Some transport their drivers' home, as passengers, using one of three methods: car, collapsible scooter, or foldable bike.

Designated driver services in South Korea are widely prevalent and in high demand, especially in major cities such as Seoul and Busan.

[13] Canada has a long history with designated driver services provided by private enterprise going back to 1996 in Ontario.

Companies throughout the province work 7 days a week to drive intoxicated individuals home in their own vehicles for a fee.

[16] Hong Kong Designated Driver Limited (HKDD) or easydrive also helps individuals to safely get home in their own cars.