Eclipse is an American cigarette brand that was developed and marketed by R.J. Reynolds Tobacco.

[1] It heats the tobacco instead of burning it by using a carbon tip wrapped in glass fibers.

[5] In July 2015 the CEO of Reynolds said they "planned to discontinue its heat-not-burn cigarette Revo, which it began testing in Wisconsin in February.

"[3] The American Cancer Society[6][7] argues that the cigarettes are not as safe as the marketing campaign suggests, and that they should be removed from the marketplace: although they produce less tar and produce less second-hand smoke, this leads to a false sense of security, since the cigarette still contains high amounts of carcinogens.

R. J. Reynolds has countered by claiming that the company is not trying to market a "safe" cigarette, only a better alternative.