By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan "Not a cough in a carload", Old Gold won 7% of the market.

During the 1930s, Lennen & Mitchell built the Old Gold brand on radio by advertising in music programming targeting young people.

In 1941, Lorillard moved the Old Gold account to J. Walter Thompson Co., which changed the brand's slogan to "Something new has been added".

In 1958, it introduced Old Gold Straights with reduced tar and nicotine levels with a campaign from L&N in newspapers in more than 140 markets and on radio and TV.

At that time, Lorillard's agencies included Foote, Cone & Belding for True and Danville filter; Grey Advertising for Kent, Old Gold, Spring 100 and York Imperial 100; and L&N for Newport, cigars, pipe and chewing tobaccos.

The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples.

In one of the ads left, Ruth is shown swinging his bat and giving his endorsement to Old Golds in a "blindfold test".

In the blindfold test portion of the ad, he is quoted as saying: "Old Gold's mildness and smoothness marked it 'right off the bat' as the best", signed: "Babe Ruth".

The ads included slogans like "We don’t try to scare you with medical claims... Old Gold cures just one thing...

[18][19] In the Mad Men episode "Smoke Gets in Your Eyes," Don Draper speaks with a waiter who says he favours Old Gold cigarettes.