Tareyton is an American brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company.

[citation needed] Tareyton's filter features a two-part design of fiber and activated charcoal.

[6] In the 1930s, various cigarette cards were created to promote the original Herbert Tareyton brand.

Commercials and magazine advertisements featured Tareyton smokers with black eyes, supposedly to symbolize their willingness to fight to defend their brand and their devotion to the product.

[citation needed] In 1966, American celebrity Martha Stewart, then a model, appeared in a print ad for Tareyton cigarettes, along with actor Lyle Waggoner, who was also featured in a television commercial in the same year.