[3][7] The Egg Beaters product was introduced in 1972 at a time when there was a widespread public perception in various countries that any dietary cholesterol was detrimental to cardiovascular health.

The product was originally sold frozen as "Fleischmann's Egg Beaters".

Advertisements at the time stated, "Fleischmann's has substituted yolk-like ingredients for the cholesterol packed yolk of a fresh egg."

[13][14][15] Dr. J. David Spence, a professor of neurology and clinical pharmacology at Western University and a cholesterol researcher, has recommended Egg Beaters for people who are at high risk for heart attacks and strokes.

[16] Egg Beaters are sold frozen or refrigerated in various size containers[17] and seven varieties, Original, 100% Egg Whites, Garden Vegetable, Cheese & Chives, Southwestern Style, Three Cheese, and Florentine.