Compared to Rolling Stone and MTV by Advertising Age[5] and described as a hyperfast-paced pop culture newscast by Wired,[6] each episode of Epic Fu runs an average of 5–10 minutes and is generally divided into four main sections: news, music, interviews, and community.

The news section often includes stories highlighting how technology and the web is affecting culture in art, music, style and politics.

The Epic Fu community provede news links, correspondent pieces, and response videos to "Campfire" discussions.

Amanda Congdon and Andrew Baron were initially tied to the first few episodes of the production,[8] but the partnership dissolved with the Rocketboom split in July 2006.

[10] In October 2007, Smashface Productions decided to change the name of the show from JETSET to Epic Fu, citing a need to protect their intellectual property with a more original name.

[11] After a year with NNN, Epic Fu was contemplating a move to television,[12] but then signed with West Coast digital studio Revision3 in June 2008.