[6] According to Forbes, HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees.

In July 2017, HubSpot acquired Kemvi, which applies artificial intelligence and machine learning to help sales teams.

[11] In February 2021, Axios reported that HubSpot would be acquiring The Hustle, a content and email newsletter company focused on small business owners and entrepreneurs.

[12][13] In September 2021, HubSpot announced Yamini Rangan as their new CEO,[14] while Brian Halligan stepped out of the role and became an Executive Chairman at the company.

On the same day, HubSpot also announced plans to restructure its Cambridge campus, centralizing operations within a nearby office the company had already been leasing.

[22] This news garnered a mixed response from industry leaders and users, 48% said they would be triggered to consider alternative software.

[24][25] In December, 2024, HubSpot acquired Frame AI, whose artificial intelligence and machine learning solution turns unstructured data—like emails, calls, meetings and conversations—into real-time insights.

[32] Additionally, HubSpot offers consulting services and an online resource academy for learning inbound marketing tactics.

[7] In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools.

Starter offers basic analytics, and Professional enables additional marketing automation options, custom workflows, A/B testing, more inboxes, and support for more currencies.

The contact center platform provides self-service automation, Twilio telephony,[58] as well as "sentiment analysis and churn forecasting" and testimonial capturing, according to The Irish Times.

[55] TechCrunch says Service Hub also includes a "universal inbox" for all customer communications, tools for developing a "company knowledge base" and surveys, and a dashboard for team tracking.

It offers tools for content creation, personalization, and distribution across multiple channels, including blogs, podcasts, and social media.

HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization.

[61] In 2022, Avi Stern of The Jerusalem Post and Christian Rigg of TechRadar described the Academy as "one of the nation's leading digital marketing sources for businesses" and "an industry-leading learning center for all things CRM", respectively.

[7] It identified HubSpot's "strengths" as the sophistication of its call to action (marketing) tool, its online ecosystem, and its "ease of use".

It was found that he tried to obtain a draft copy of the book Disrupted: My Misadventure in the Start Up Bubble, written by his former employee Daniel Lyons.