Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble.

For example, the main Febreze products are air freshener sprays, which are claimed to have a disinfectant effect.

The marketing then switched to linking it to pleasant smells and good cleaning habits instead, which resulted in a massive increase in sales.

Only after the product became well established in the marketplace did the marketing go back to emphasising odour elimination properties as well.

[7] However, the package labeling indicates that the product is considered not safe around birds, and results from testing with other animals are not indicated.