Free was a Brazilian brand of cigarettes, owned and manufactured by Souza Cruz, a subsidiary of British American Tobacco.

The brand was launched in 1984 (one of the slogans: "Free-A matter of common sense").

Nowadays, it is one of the most purchased cigarettes in Brazil and, according to the company, it is the leader in the category of cigarettes with tar levels below 7 mg.[1] In 2009, the company reformulated the brand's packaging and launched a line of products on the basis of menthol, the family Mix (Fresh Mix, Citric Mix and Spicy Mix).

[2] Souza Cruz started in the following months a trademark migration process made for eight years with the now defunct Carlton, which gradually turned into Dunhill.

This time, the global brand of Souza Cruz, which succeeded the Free was Kent.