[6] The Freestyle's beverage dispensing technology was designed by Dean Kamen, the inventor of the Segway, in return for Coca-Cola distributing his Slingshot water purification system.

Microdosing blends one or more concentrated ingredients stored in 46 US fl oz (1.36 L) packets with water and sweetener at the point where the beverage is dispensed,[4] thus avoiding the use of traditional 5 US gal (18.9 L) boxes of syrup (also known as a bag-in-a-box).

[12] Three machines are available in the Universal Studios Florida and Universal Islands of Adventure theme parks as well as the AMC movie theater at Disney Springs shopping complex in Lake Buena Vista, Florida and the World Waterpark in West Edmonton Mall in Edmonton, Alberta and Wild Adventures in Valdosta, Georgia.

Deployment has continued in select locations of restaurant chains such as Wingstop, Zaxby's, Wawa,[14] Taco Time Northwest,[15] Togo's, Roy Rogers,[16] Davanni's, PDQ[17] Dairy Queen,[18] Fuddruckers,[19] Five Guys,[20][21] Kelly's Roast Beef,[22]Firehouse Subs,[23] Wendy's, Jack in the Box, Carl's Jr./Hardee's, Beef O'Brady's, Miami Grill, Hess Express, Subway, White Castle, Moe's Southwest Grill, and BurgerFi.

Burger King announced in December 2011 that it plans to implement the Freestyle system in its 850 company-owned restaurants in the U.S. by early-to-mid 2012, and was encouraging its franchisees to follow suit.

In 2018, Coca-Cola unveiled a new iteration of Freestyle (9100) that would begin deployment in 2019, with a 24-inch touchscreen, Bluetooth support to connect with a new, accompanying mobile app for consumers, and new hardware features intended for future capabilities and beverage options.

[37] Machines in Wendy's restaurants have featured unique beverages such as a flavored cream soda named after founder Dave Thomas.

[citation needed] In addition, the University of South Florida added a mix called “Rocky’s Refresher” to its on-campus freestyle locations in 2023.

[citation needed] Surge is available in Cherry, Vanilla, Grape, and Zero Sugar varieties in Freestyle machines at select Burger King restaurants.