Full Throttle is an energy drink brand produced by Monster Beverage.
It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company.
On June 12, 2015, Monster Beverage closed on the deal to acquire The Coca-Cola Company's energy drinks line.
Coca-Cola transferred ownership of all of its worldwide energy businesses including NOS, Full Throttle and nine smaller brands to Monster.
Full Throttle released three coffee energy drinks of its own in the flavors Caramel, Vanilla, and Mocha in Southeast and Pacific Northwest markets.