Gevalia (US: /dʒəˈvɑːliə/ jə-VAH-lee-ə, UK: /ɡəˈ-/ gə-, Swedish: [jɛˈvɑ̌ːlɪa]) is a coffee brand originating from Gävle, Sweden.

Today, Gevalia is owned by different entities in different markets: Kraft Heinz in North America and JDE Peet's in the rest of the world.

[4] Gevalia owes a large part of its current success in Northern Europe to a well-known and long-running marketing campaign with the theme of "unexpected visitors", starting in the early 1990s.

[6] For a time, Gevalia operated a roasting facility in Glostrup outside Copenhagen, which served the Danish market.

[7][8][9] Gevalia previously held a royal warrant of appointment for coffee roasters from the King of Sweden.

After Kraft Foods Inc. was split into two companies in 2012, rights to Gevalia brands were divided and currently owned by Kraft Heinz in North America and JDE Peet's (formed from merger of Douwe Egberts and Mondelez International coffee and tea division) in rest of the world.

In North America, the company sells coffee directly to consumers via home delivery and through big box stores such as Wal-Mart.

[10] In 2011, Kraft announced the retail launch of Gevalia in the United States; the in-store collection started with a complete line of ground, whole bean, decaf and flavored options.

[citation needed] On 9 February 2012, the T discs used in Gevalia, Maxwell House and Nabob brand espresso were recalled from the market following the potential of second degree burn hazard.