Hayneedle was an online retail company based in Omaha, Nebraska with a focus on furnishings and decor.

[4][5] Hayneedle began in 2002 when Doug Nielsen, Julie Mahloch and Mark Hasebroock purchased a single online store, Hammocks.com, from a llama farmer in rural Washington state.

By acquiring Duluth, Minn.-based Thralow, Inc. in 2006, the company gained properties Telescopes.com and Binoculars.com, and underwent an internal restructuring.

[6] In 2009, the company rebranded as Hayneedle and further expanded its selection to include more items focused in the areas of office, kitchen, bedding, pet supplies, lighting, home storage, and home improvement, among others.

In 2016, Hayneedle was acquired by e-commerce retailer Jet.com and later became part of the Walmart family of brands.