Original flavors included lilac, violet, rose, spearmint, and lemon.

Henry's son, Andrew Heide, took over the business and became the company's fourth president in 1957.

He moved the production facility from Hudson Street in New York City to New Brunswick, New Jersey.

[2] Andrew's son, Philip Heide, joined the company in 1964, rising through the ranks from sales manager/bakery and marketing and merchandising manager to executive vice-president.

In 2002, Farley's & Sathers Candy Co., Inc. acquired the Heide brand and its products,[3] including Jujyfruits, from Hershey Foods.