They partnered up with World Wildlife Fund Canada to work together to plant native plants that will attract pollinators, renew wildlife habitats in Canada, and build healthy, biodiverse landscapes that are more resilient to climate change.

Additionally, in 2016, as a part of the Herbal Essences Sustainability Program, they began purchasing certified renewable electricity credits—which come from windmills—for their Iowa City plant.

[5] In 2021, Procter & Gamble recalled about 30 of its hair products, including those of Herbal Essences, after detecting small amounts of the carcinogen benzene.

[6] In the 1990s and early 2000s, commercials of the brand featured women who simulated sexual ecstasy and orgasm by moaning sensually whilst shampooing their hair with the product, usually in a public setting such as a crowded super market, or in their bathroom shower, where they are heard by other people.

in an airplane toilet, as other passengers hear her after she accidentally hits the PA system installed in the lavatory.