Hi-C is an American fruit juice-flavored drink made by the Minute Maid division of The Coca-Cola Company.

Niles Foster left the Minute Maid Corporation shortly after the Hi-C brand was purchased.

The Hi-C business continued to expand with new flavors (orange-pineapple, pineapple-grapefruit, Florida Punch, peach) and innovative marketing techniques.

By 1958, Hi-C fruit drinks had become an American supermarket staple, available in every grocery store nationwide.

There were soft frozen versions of Flashin' Fruit Punch and Orange Lavaburst made by J & J Snack Foods and could be found in stores like Dollar Tree.

Slimer left the box sometime around 1997, but Minute Maid discontinued the product in 2001, at which point it was renamed Shoutin' Orange Tangergreen.

[2] In April 2016, Coca-Cola announced that Ecto Cooler will return for a limited time, starting May 30, as part of a promotion with the rebooted Ghostbusters.

[4] A company spokeswoman said the new drink will have its original sweeteners simplified to just high fructose corn syrup, and other ingredients reduced so it "maintains the correct amount of tartness".

[6] With the November 2021 release of Ghostbusters: Afterlife, a direct sequel to the original franchise, Ecto Cooler received an even more limited reissue.

The 2021 reissue was not available for retail purchase, at all; the only way to acquire it was to win it by responding to official Hi-C and Ghostbusters-related social media posts[7][8][9][10] or by buying it on the secondary market, where prices for a single 12-ounce bottle almost immediately reached the $200-$500 range.

[citation needed] In April 2017, headlines were made when McDonald's restaurants announced they were discontinuing Hi-C Orange Lavaburst from their beverage menu and replacing it with the carbonated Sprite TropicBerry flavor soda and Fanta as part of a new promotional deal with Coca-Cola.

In February 2021, McDonald's announced that Hi-C Orange Lavaburst will officially be returning to their menu by summer 2021.

[12] In the FX series The Bear season 1 episode "Dogs", Carmen makes a homemade version for a children's party, which is accidentally contaminated with Xanax.