IMRB International

KANTAR IMRB’s syndicated research offerings include the MarketPulse, the National Food Survey, Web Audience Measurement (WAM), ITops, and I-Cube reports.

In 1987, as a founder member of the MRSI, it helped evolve industry wide codes of conduct, and standards for survey data collection that are still in use today.

[4] With the global acquisition of J. Walter Thompson by Sir Martin Sorrell in 1987, IMRB became a constituent of WPP and continued its pace of growth, growing over 25% per annum through the 1990s under the leadership of Ramesh Thadani.

The 1990s saw the creation of specialized units focusing on development research, employee satisfaction, loyalty programs, technology and media and the acquisition of several new multinational clients.

As part of geographical expansion, IMRB helped set up LMRB in Colombo, Sri Lanka in 1981 and AMRB in 1999 with headquarters in Dubai and offices throughout the Middle East and North Africa.

In 1996, along with the Manufacturers’ Association for Information Technology (MAIT) IMRB initiated the periodic ITOPS survey which monitors the IT hardware market among households and businesses.

In India, IMRB International operates out of its five full service offices in Ahmedabad, Mumbai, Delhi, Kolkata, Chennai and Bangalore and is supported by 15 other regional centers for collection of survey information.

A IMRB's ownership structure.
A diagrammatic chart representing IMRB's ownership structure.
Sign Outside IMRB offices in Mumbai listing out its divisions.
Sign outside IMRB's Mumbai head office.