Joseph "Joe" Nakash (Hebrew: ג'ו נקש; born 1942) is an Israeli-American businessman, real estate investor, and co-founder of Jordache Enterprises.
[2][3][4] In 1962, he immigrated to New York City[2] where he worked as a stock boy and saved enough money to bring his brothers Raphael (Ralph) and Abraham (Avi) to the United States in 1966.
[5] After their largest store was burned down during the New York City blackout of 1977, they took the $120,000 policy settlement and started to manufacture their own brand of upscale jeans under the Jordache label.
[8] The Crizoe jingle was utilized by Jordache Enterprises for almost 10 years in their advertising campaigns and is said to have spawned the designer jeans boom of the 1980s.
Their efforts were successful, selling $100 million worth of jeans in the first year with Wal-Mart, which made up 30% of Jordache Enterprises total sales.
They then moved into contract manufacturing, making jeans and clothing for Tommy Hilfiger, the Gap, American Eagle, and Abercrombie & Fitch.
[7] Using profits from their apparel business, they diversified and started investing in banking and real estate primarily in New York, Miami, New Jersey and Israel.