KIOK (94.9 FM) is a radio station also known as "94.9 The Wolf" and broadcasts a country music format.
In 1978 when KIOK signed on the air with an Album Oriented Rock format the studios were located at 310 W. Kennewick Ave. At that time the station was owned by Sterling Recreation Organization, (SRO), who also owned Seattle's KZOK-FM.
The Kennewick avenue location was the former site of the historic Benton Theatre which, at the time, was also owned by Sterling Recreation Organization.
KIOK became a contemporary hit music station known as “OK 95” in the 1980s until 1996, when it changed to “Thunder Country 94.9” under new ownership.
KIOK was one of 14 licenses transferred from the James Instad family to Stephens Media Group in a deal that was announced in April 2018.