[6] In January 2020, Ian Griffiths (former CFO and COO at ITV) was named Chief Financial Officer[7] of Kantar, while Adam Crozier was appointed chairman.

[8] In October 2020, Kantar announced the appointment of Alexis Nasard as chief executive officer, effective 30 December 2020.

[10] Kantar has offices in 90 markets, including the UK & Ireland, North America, India, Spain, France, Italy, China and Brazil.

The Worldpanel division measures and advises on consumer and shopper behaviour, offering insight-based consulting on clients' marketing and business strategies.

Specialty panels range across industry sectors such as financial services, health care, business-to-business, automotive, family and more.

With over 1200 employees, IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $187 million.

[30] In 2014, Millward Brown acquired EffectiveBrands Holding B.V., a marketing strategy consulting firm headquartered in Amsterdam.

[34] British Market Research Bureau Limited – BMRB, which was established in 1933, London, were acquired by the group in 2009 and merged into Kantar Public in 2016.

[35] The subsidiary TGI – Target Group Index of BMRB, which was established in 1969, was split and merged into the Kantar Media brand in 2009.

[36] In December 2019, the Kantar Group acquired the market research company Colmar Brunton Australia as part of its acquisition of WPPAUNZ's Data Investment Management division.

[38] In July 2021, Kantar completed the acquisition of its U.S. based rival Numerator (valued at $1.5 Billion) from Vista Equity Partners, aiming to strengthen its Worldpanel and Advertising Intelligence divisions with US and Canada in focus.

[39][40] In January 2022, Kantar announced it had acquired MindIT, a spin-out from the University of Bologna that specializes in machine-learning algorithms and AI.

[43] In August 2022, Kantar announced the acquisition of StepUp RGM to strengthen its existing XTEL division, revenue management solutions provider.

[46][47] In Nov 2023, Vivvix was acquired by ad sales intelligence firm MediaRadar led by CEO Todd Krizelman.