A new line of the brand's flavored mayonnaises are launched[1] with a celebrity-based ad campaign by HGTV's Design Star judges Candice Olson, Genevieve Gorder and Vern Yip.

In 1993, Kraft Mayo flavors expanded with light and fat-free options.

In 2002, Kraft Mayo created other bottle shapes like squeeze containers and all-out versions of the brand.

In 2008, Kraft released a new mayonnaise with olive oil, called "Kraft Mayo with olive oil."

In 2012, Kraft Mayo Homestyle was produced; a full-fat mayonnaise that is thicker, richer, and slightly more yellow in color than Kraft Mayo.