Working mothers, especially, were pressed by the time constraints of fixing breakfast for their families as well as packing lunch for their children to eat at school.

The brand also created two versions targeting adults, by increasing the amount of food offered in each package, but these have since been discontinued.

In certain meal combinations, Capri-Sun juice drinks are offered, either in a traditional flavor or the "Roarin' Waters" variant.

Regarding the shift toward more salt, sugar, and fat in meals for kids, Geoffrey Bible, former CEO of Philip Morris USA (prior owner of Kraft Foods), remarked that he read an article that said: "If you take Lunchables apart, the most healthy item in it is the napkin.

"[15] In 1997, Lunchables came under fire for having high saturated fat and sodium content while being marketed as a healthy children's meal.

For example, a single serving of Ham and Swiss Lunchables contained 1,780 milligrams of sodium, which is 47% of the recommended daily allowance for an adult.

Consumer Reports asked the USDA to remove Lunchables products from the National School Lunch Program.