Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S.

In an interview in 2008, Ramesh Chauhan of Parle Bisleri revealed that he had approached the owners of Duke's Lemonade, requesting them to share the formula for the drink with the promise not to make it in India, which was turned down.

[1] In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle Bisleri owner Ramesh Chauhan including Limca, Thums Up (a cola-like drink), Maaza (a mango-juice based drink), Citra (a clear lemon-lime drink), and Gold Spot (orange flavour).

After worldwide reports of ill effects of BVO, its use in soft drinks was banned in India.

To commemorate this milestone, Limca published a special edition of LBR highlighting and honoring COVID-19 frontline workers and warriors.