The show shared some similarities to the famous American TV series America's Next Top Model hosted by Tyra Banks, however, it was not made from the same format but from a new one created by former Finnish top model Marita Hakala.

The first season of the show aired in 2005 and garnered a total of 625 000 viewers, with Suvi Koponen being announced as the winner.

Koponen won a contract with leading model agency Women in Milan, Paris and New York City.

She worked for numerous designers including Anna Sui, Vera Wang, Marc Jacobs, Donna Karan, Anne Klein, Blumarine, Miu Miu, BCBG Max Azria, Calvin Klein, Louis Vuitton, Nina Ricci and Prada.

[5] Salminen did not achieve the same success as the previous winner, Suvi Koponen, but worked briefly as an international model before returning to school to complete her studies.