Outdoor advertising

OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.

Unlike traditional OOH formats such as billboards or posters, DOOH utilizes dynamic displays that can showcase interactive, real-time, and customizable campaigns.

These enhanced capabilities include the creation of measurable, highly targeted campaigns by utilizing geolocation data to activate the best DOOH screens in real-time based on consumer behaviour and audience movement patterns.

Space advertising, by use of an array of small satellites that reflect sunlight, has been evaluated by researchers at the Skolkovo Institute of Science and Technology.

The ban required that all billboard and banner advertisements be removed and that store signs be greatly reduced in size and prominence.

Loose advertising billboards placed on sidewalks in front of businesses cause harm and danger to the visually impaired.

Many municipalities in Finland require a minimum of 1.5 metres' width of free passage space and that billboards can only be used while the businesses are open.

The Osborne bull was originally placed as an outdoor advertisement for the Osborne Group [ es ] to promote their Brandy de Jerez . The bull has become a national symbol of Spain .
Digital outdoor advertisement display placed by JCDecaux , displaying an ad for the Provincial council election in the Netherlands [ nl ]
A roadside advertisement for a restaurant in Kemi in 1989.
The bright, animated advertising display located for several years on the corner of Runeberginkatu and Mannerheimintie in Helsinki was ordered to be removed in 2024.