The current CEO of Peace Iced Tea is Marc Rampolla, having worked with the Coca-Cola Company for 18 years consecutively.

[1] Peace Tea "stands for social awareness while maintaining its soul.

"[1] The company took it upon themselves to promote their products as a form of artwork as to move away from the commercial use of the peace symbol, though the Monster logo could be found in each original design.

He later earned a background in old master's style painting and has since been self-taught in fine art, illustration, comics, and design.

Upon Peace Tea's 2015 transfer to the Coca-Cola Company, they produced simpler can designs.