Clarkin was a former executive of the Pepsi-Cola Company who came to the Philippines as a member of the US Air Force during the close of World War II.

[1][2] In the beginning, the company imported Pepsi-Cola until 1947, when its first bottling plant was established in Quezon City.

News reports cited the rationale was to ensure PepsiCo had a continuing market for its concentrates, even if it meant infusing money into its licensed bottlers.

[8] In June 2013, PCPPI announced that the company would undertake the expansion of its production and distribution capabilities.

Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least 5 people.