It competes with The Coca-Cola Company's Fanta and Dr Pepper Snapple Group's Crush with flavour brands localized to individual countries.

Mirinda, being a drink with presence around the world, is also known with many other names: Sukita (Brazil), Yedigun (Turkey), Slam (Italy), Kas (Spain), Frustyle (Russia since 2022), Sol (some US states).

It became available in the United States in late 2003 in bilingual packaging, and was sold at a reduced price, becoming a competitor against Coca-Cola's Fanta brand.

In some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavour positioning to a brand solely focused on the orange flavour.

[citation needed] Mirinda advertising campaigns have been handled by Pepsi's stable of creative agencies, including BBDO and J. Walter Thompson.

with the introduction of PepsiCo's new Mountain Dew range of similar flavours (Code Red, Live Wire, Pitch Black, Electro Shock and Passionfruit Frenzy).