Pronunciation respelling

Unlike the IPA, respelling systems are often specific to the works in which they appear.

Pronunciation spellings are sometimes used in narratives to represent nonstandard dialects or idiolects to create an impression of backwardness or illiteracy in the speaker.

For example: Pronunciation spellings as deliberate misspellings may be used for humorous effect.

The origin of the word okay is disputed, but the most common view is that it derives from "Oll Korrect", an 1830s comical spelling of "All Correct".

Such spellings may also be used for branding, e.g., "Lite" foods, Froot Loops.