Puma wanted to continue its success it had and partner with a basketball player to help promote its brand.

The company ultimately decided to work with Walt "Clyde" Frazier, who was known for always dressing extravagantly outside of games.

He told them he would sign with them if they made a new shoe and on 3 conditions: he wanted the first flat basketball kick to be made with suede instead of leather, his signature "Clyde" printed on every shoe, and a new color variation for every NBA game he participated in.

[1] Years later, in 2018, Frazier decided to sign a lifetime deal with Puma and the shoe was brought back.

The shoe was designed with Puma's own technology including a Pebax drop in the heel, ProFoam+ in the midsole, and an upper made with their own Matryx knit.