[1] Rice Krispies cereal has a long advertising history with the elf cartoon characters Snap, Crackle and Pop touting the brand.

The original patent called for using partially dried grain, which could be whole or broken, that would have 15–30% moisture which could then be shaped by existing processes for cereal production that include rolling, flaking, shredding, etc.

[4] In 2010 the Kellogg Company was found by the Federal Trade Commission to be making unsubstantiated and misleading health claims in advertising on Rice Krispies boxes.

The FTC had previously found fault with Kellogg's claims that Frosted Mini-Wheats cereal improved children's attentiveness by nearly 20%.

In 1939, Kellogg's employee Mildred Day concocted and published a recipe for a Camp Fire Girls bake sale consisting of Rice Krispies, melted marshmallows, and margarine.

Primarily aimed at children, Multi-Grain contains a prebiotic and is claimed by Kellogg's to promote good digestive health.

White Christmas is another Australian sweet made with Rice Bubbles, milk powder, copha and dried fruit.

[23] Snap, Crackle and Pop, the animated cartoon mascots for Rice Krispies, were created by illustrator Vernon Grant in the 1930s.

An updated version of the elf-like Snap Crackle and Pop appeared for the first time on television in 1960; before that it was advertised by Woody Woodpecker.