The brand derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917.

It has a two-star rating from the International Taste and Quality Institute.

[1][2][3] Romanov comes in four flavours:[1] Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic energy drinks.

[4][5] Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students.

Along with White Mischief, Romanov controls 70% of India's domestic market for vodka,[6] which increased to 89% in 2010.