The Royal brand was first introduced in 1922 by the original San Miguel Brewery as its first non-alcoholic, carbonated beverage.

[2] Royal Tru-Orange gained much attention in the mid-1980s following the restoration of democracy in the Philippines, after its logo and formulation (now without the orange pulp) were changed, and to promote it, an advertising campaign was launched that starred teen model RJ Ledesma playing the role of a character named Joey.

The first television advertisement in the series, wherein Joey was being egged on by friends to introduce himself to a girl named Jenny, was directed by noted film director Lino Brocka.

Magalona himself would appear on the brand's ads, rapping a modified version of his own song as a jingle.

Royal Tru-Orange was one of 300 products of the Philippines barred by the U.S. Food and Drug Administration in 2004 from entering the United States due to "failure to meet its requirements".