Opened on December 7, 1990, it hosts attractions, live shows, shopping outlets, and restaurants dedicated to Sanrio characters such as Hello Kitty, My Melody, Cinnamoroll, Gudetama, and Aggretsuko, in a manner akin to Disney theme parks.

Sanrio Puroland has two walkthrough attractions, both found at SANRIOTOWN (second floor), as follows: Visitors can ring Hello Kitty's Bell of Happiness, located inside the Tree of Wisdom.

[12] Other attractions inside Sanrio Puroland include five food factory displays (candy, juice, chocolate, bread, and ice cream), and a game corner with kids' rides, purikura booths, and UFO catchers.

In addition to these restaurants, there is the Dream Cafe[23] (formerly Tea Time Terrace, seating capacity: 65 people), which is located on the fourth floor of Rainbow Hall.

Additionally, on the first floor of Puro Village is Sweet Parlor[citation needed], which offers a collection of drinks, character designed ice creams, etc.